Updated: Mar 5, 2020
another day, another book.
The Dip, by Seth Godin, is the shortest book I've read since I decided to make reading a regular part of my life again (no counting the countless children's books I've read to the kids). However, its brevity does not reflect the weight of the message.
Godin writes in a tone that is clear, firm, kind, and matter of fact, admonishing us all to be better. It's like a slap in the face, a hug, and an encouraging pat on the back all in one.
I look forward to digging into more of his material.
In The Dip, Godin seeks to teach the reader how to recognize when quitting is okay, or even imperative, and how to recognize when the right move is to persevere, even if you feel stuck, when you're going through the Dip.
"Strategic quitting is the secret..."
Reactive and serial quitting is not.
The Dip is there to weed out those who don't belong: the reactive and serial quitters.
"The Dip creates scarcity; scarcity creates value."
"Almost everything in life worth doing is controlled by the Dip...the long slog between starting and mastery...between beginners luck and real accomplishment."
Getting through the Dip requires the willingness to answer the hard questions.
"...the people who are the best in the world specialize in getting really good at the questions they don't know. The people who skip the hard questions are the majority, but they are not in demand."
The Dip implies adversity.
"Adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition."
The Dip is not for the feint of heart.
"If you can't make it through the Dip, don't start."
Godin seems to think that all of us are capable of being among the best in the world at something. But too many of us settle for mediocrity; too many of us settle for good enough. Don't compromise for mediocrity. Either move on, or get better.
If you are at a Crossroad and you don't know whether to forge ahead and stay the course or jump ship and go in a different direction, this book might help you find some of the answers you're looking for.
If nothing else, it will make you think.
"To succeed, to get to that light at the end of the tunnel, you've got to make some sort of forward progress, no matter how small."