Start With Why
Updated: Jun 24
"To change the world takes the support of all those who believe."
To move people to believe what you believe, you must first give them a good enough reason as to WHY they should.
"For a WHY to have the power to move people it must not only be clear, it must be amplified to reach enough people to tip the scale."
It's a business book, but that doesn't mean that the message doesn't permeate through into many other walks of life.
Sinek explains the relationship between WHYs and WHATs and HOWs, and he is convinced that the WHY must come first if a leader wants to inspire others to follow. And he presents a pretty compelling argument to support that point.
Without a WHY, there is no direction, and getting lost is almost inevitable.
Your WHY provides a map that allows you to better navigate your WHATs and HOWs.
Check it out , if you feel so inclined.
Additionally, Sinek's TED Talk on the subject will give you a sneak peek into the content of the book.
You can watch the video HERE.
It's only been viewed more than 50 million times...is that a lot?