Updated: Jun 21, 2019
5:00 AM Wake-up
I'm beginning a new book. Exactly What to Say by Phil Jones.
I know words. I have a pretty broad vocabulary. But I often struggle with exactly how to use my words as efficiently and effectively as possible: especially when speaking. Writing is a little easier for me, but when writing, you can edit, take a thinking break, erase, start over and nobody will no the difference. All of those things are impossible with verbal communication.
As a college baseball coach and recruiter, what you say and how you say it is tremendously important. I am a salesman of sorts. And I'm selling a product that I believe in. Time to dig in to improving my verbal communication skills so that I can convince the consumers that I most desire that my product is worth buying.
In this line of work, the selling never stops. Once a player is a member of the team, the selling of the vision must continue so they can believe it and become fully invested.
Collegiate athletes are investing their time, their blood, their sweat, their tears, their lives. It is the responsibility of coaches and leaders in any industry to perpetually give their people a reason to continue to invest more to the cause.
A group that is fully invested, fully engaged, fully bought in to and with the vision, is impossible to defeat.
It's not about the wins and losses. Those are short term results that work themselves out with the right combination of talent, skill, discipline, dedication, and determination, with a lot of love and a little luck sprinkled in throughout. Coaches that foster environments that include all of those things win a lot of games, but the journey is what it is all about.
The journey that leads to sustainable victory in the game of life is what we are selling.
It starts with the message displayed by the vision.
It starts with communication.