• Woody

3 Key Elements of Exceptional Culture

Updated: Jan 12, 2020

Day 319


More from Ryan Hawk and the Learning Leader Show. This time, in Episode 242, the podcast guest was Daniel Coyle, author of The Culture Code, among other things.

Conversations about culture have been prevalent over the past handful of years among business leaders and sports coaches alike. Evidence suggests that the culture of an organization plays a vital role in its success or failure.

At the American Baseball Coaches Association convention that I just attended, the cultivation of a productive culture was a hot topic.

After listening to Coyle, I have bumped The Culture Code up to the top of my ever growing reading list. I will be picking up a copy with my next book order...though that might still be a ways off as I have well over 1000 pages left to read in my current lineup.

Hawk's conversation with Coyle was one of my favorites so far. Coyle breaks down what he has determined are the 3 most important elements of an exceptional culture:

1. Build Safety

2. Share Vulnerability

3. Establish Purpose

While at the ABCA, my friend Dean Whellams and I spent considerable time discussing the vulnerability piece of culture development, so I was especially interested in Coyle's take, and I loved what he had to say:

"Vulnerability is not an's really a biological necessity for any human group that wants to be more than the sum of its parts. If you hide your weaknesses, you will be weak, so sharing weakness ends up being the best way to get strong."

We all have shortcomings. We need each other to accomplish whatever mission we are on. None of us can do it alone.

Building a safe environment allows people to be vulnerable and express their weaknesses. Only then can they can band together in a manner that allows them to perform better as a unit than they could ever dream of individually in pursuit of the vision and purpose of the team/organization.



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